DIRS.INFO The most relevant business & tech news

☆ These 11 execs at publishers like The New York Times and Dotdash Meredith are tasked with finding creative ways to save their companies' ads businesses
▼ + stars: | 2022-11-22 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +1 min

Over the past few months, Tomich's role has been to build The Athletic's ads business from the ground up. Tomich previously served as the global head of New York Times Advertising, where he guided the strategy for advertising across the US and EMEA and oversaw the launch of The New York Times' audio advertising business, among other projects. His work at the Times has shaped his approach to carving out a niche in the market that he calls "the premium side of sports advertising." Tomich's focus has been on securing launch sponsors for The Athletic's ads business, as well as partnerships for The World Cup. "If you can just focus on creating something of value for an audience that can't get that thing in another place, you have a really good business model."

☆ Facebook's pivot to short-form video is a drag on BuzzFeed's revenue
▼ + stars: | 2022-11-17 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +2 min

Buzzfeed's ad revenue was flat year-over-year but ad revenue on its own properties grew. Facebook's shift to vertical video is causing issues for BuzzFeed, a publisher that has long relied on the platform to drive video views. The drop in Facebook traffic contributed to a big 32% year-over-year decline in time spent watching Buzzfeed's video content, according to Comscore. At the same time, Facebook is contributing less to BuzzFeed's revenue. Growth in ad revenue from BuzzFeed's owned and operated properties offset some of the declines on third-party platforms.

☆ Check out the pitch document martech startup Primer used to raise $12 million from Elon Musk's top advisor, Salesforce Ventures, and others
▼ + stars: | 2022-11-16 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +3 min

Marketing tech startup Primer wants to help business-to-business marketers make sense of fragmented data sources. The company just raised a $12 million Series A round, led by Craft Ventures. Primer's tools allow marketers to apply filters across all these datasets to search for more targeted audiences. With Primer's tools, companies are able to hone in on hyper-specific audiences — like women founders with stores on Shopify, or brand managers who work in the media industry. Scroll down for key slides from the Notion document that Primer used to raise its funds.

☆ Warren Buffett just bet big on Paramount to win the ad streaming wars — here's what makes its business unique compared to competitors like HBO Max, Disney, and Netflix
▼ + stars: | 2022-11-15 | by ( Elizabeth Pham Janowski | Ryan Joe | ) www.businessinsider.com time to read: +6 min

The maturation of ad-supported streaming services over the last year have become clearer. Discovery, and Netflix, which are charging high rates for streaming ads against so-called premium content. If these companies hope to attract premium CPMs however, they need to get them now. "The only reason, in my opinion, that they can control premium CPMs today is that they're just starting at this," Martin said. She believes the market will force services charging "premium" CPMs to lower these prices over time.

☆ These are the 35 rising stars of Madison Avenue who revolutionized advertising in 2022
▼ + stars: | 2022-11-15 | by ( Lauren Johnson | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +1 min

Introducing this year's rising stars of Madison Avenue. The ad industry continues to undergo massive changes, and these early- and mid-career professionals are helping advertisers navigate the chaos. They're challenging the traditional agency model, finding creative uses of data to inform their ad strategies, and making standout creative. They're also finding unique ways to help brands connect to the next generation of consumers, Gen Z. Scroll on to see the 35 rising stars of Madison Avenue, listed alphabetically.

☆ Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisers
▼ + stars: | 2022-11-03 | by ( Lauren Johnson | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +7 min

Netflix launched its ad-supported tier in the US on November 3. The new ad-supported tier does not have the full Netflix catalog and will offer video quality up to 720p. NetflixThe ad-supported tier is initially offered in 12 countries, beginning with Canada and Mexico on November 1. Netflix has been pitching advertisers with aggressive pricing, according to advertisers briefed by Netflix. Advertisers said they expect prices to drop after Netflix's ad-supported tier launches, as has been typical with other streaming services like NBCUniversal's Peacock.

☆ New York Magazine cut digital ads on abortion-related content so readers wouldn't be tracked — showing the challenges publishers face post-Roe v. Wade
▼ + stars: | 2022-10-31 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +4 min

Vox Media, which owns the magazine, pulled ads from the digital versions of the articles to protect readers from being tracked. Walton told Insider that Vox Media made the decision because the priority was to "provide a utility and service" to their audience. Vox Media declined to comment on the financial loss from pulling ads and removing the paywall. Shah said that in his view, Vox Media took all reasonable measures to mitigate reader privacy risks by pulling digital ads. Shah agreed that these ad products minimize opportunities for readers' data to leak out to third parties.

☆ New York Magazine axed digital ads on abortion-related content so readers wouldn't be tracked — and it shows the new challenges publishers face post-Roe v. Wade.
▼ + stars: | 2022-10-28 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +4 min

☆ Meet 11 adtech companies helping marketers like Nordstrom and P&G supercharge their ads on TikTok
▼ + stars: | 2022-10-26 | by ( Lindsay Rittenhouse | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +1 min

Insider identified 11 adtech companies helping marketers develop their TikTok strategies. While brand marketers initially flocked to TikTok to grow awareness among Gen Z, they're increasingly seeing TikTok ads drive sales, especially with the popularity of the "TikTok Made Me Buy It" phenomenon. Adtech and marketing tech companies have seized this opportunity and are introducing new products to help marketers succeed on TikTok, whether that's making their TikTok ads perform better, making those ads easier to create, or identifying which influencers are best for a given brand to work with. "A good TikTok adtech company is one that helps realize the fact that, because of data deprecation, creative is the new audience targeting," he said. Insider identified 11 adtech companies helping marketers make their TikTok ad campaigns easier to create and execute, based on conversations with advertisers, analysts, and investment bankers.

Snap's disastrous earnings is an indicator to some industry insiders that the digital ad market is collapsing. Snap's dismal showing in its recent earnings due to lost ad spend signified an ad market further collapsing in the face of a likely recession. And now, the ad industry is scrambling to figure out what to do in a worst-case economic scenario. "I think the digital ad market collapsed in September," one adtech exec told Insider, noting a precipitous drop that month in particular. One ad industry recruiter who is coming off of one of their busiest years in 2021 for running talent searches for ad agencies amid the Great Resignation said new opportunities have all but dried up, as many ad agencies have instituted a hiring freeze.

☆ Streaming TV ad spend is expected to surge to $19 billion in 2023 — but it will 'cannibalize' traditional TV ad revenues, a Wells Fargo analyst says
▼ + stars: | 2022-10-18 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +2 min

Streaming TV ad spend will rise to $19 billion next year, a Wells Fargo analyst said, compared to 4.3 billion in 2019. Discovery have already been hit by scatter market declines. Next year will see a huge shift in ad spend from traditional TV to streaming, according to a Wall Street analyst. Steven Cahall, a managing director and senior analyst at Wells Fargo, said at the ad industry conference Programmatic I/O that streaming TV ad spend will be $19 billion by 2023 and will make up over 20% of total TV spend, compared to 6% in 2019. Instead, over the next two years, Cahall said, the surging growth of streaming TV advertising is going to "cannibalize real dollars out of linear television."

☆ Netflix says that its new ad-supported tier is 'nearly' sold out — here's everything we know about the November 3 US launch
▼ + stars: | 2022-10-13 | by ( Lauren Johnson | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +6 min

Netflix will launch its ad-supported tier in the US on November 3. The new ad-supported tier will not have the full Netflix catalog and will offer video quality up to 720p. NetflixThe ad-supported tier will be offered in 12 countries, beginning with Canada and Mexico on November 1. Gorman said that partners like Microsoft will only be able to use data collected by the ad-supported tier for targeting within Netflix. Advertisers said they expect prices to drop once Netflix's ad-supported tier launches, as has been typical with other streaming services like NBCUniversal's Peacock.

Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.

☆ The ad industry is bracing for a recession. Here are 3 ways it could play out for Roku, Google, and Meta.
▼ + stars: | 2022-09-26 | by ( Lauren Johnson | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +4 min

Analysts from William Blair predicted in a new report how a recession would impact three of the biggest digital ad sellers: Google, Meta, and Roku. Without a recession, William Blair estimated that Roku's 2023 ad business would grow 22% year-over-year. Without a recession, William Blair estimates Meta's 2023 ad revenue will grow 11% year-over-year. In the report's worst-case scenario, Google's 2023 ad business would decline 8% year-over-year while a bullish outlook sees its ad revenue increasing by 5%. Without a recession, William Blair estimates that Google's 2023 ad revenue will grow by 10% year-over-year.

☆ Retail tech firm Swiftly just became the latest startup to enter the unicorn club. Meet the 6 other adtech firms that reached $1 billion valuations despite the economic downturn.
▼ + stars: | 2022-09-20 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +8 min

Retail tech firm Swiftly is the latest unicorn after a $100 million funding round in September. It was the company's second $100-million funding round in the past six months. SwiftlyUnicorn as of: September 2022Total funding to date: $210 million, according to SwiftlyMost recent valuation: $1.1-1.2 billion, according to SwiftlyFive-year-old Swiftly is the newest adtech startup to enter the unicorn club. Its rise to over $1 billion value came from a $100 million Series C round led by BRV Capital Management, announced Monday. In February, the six-year-old company closed on a $150 million Series C funding round led by Tiger Global Management.

Search resuls for: "Elizabeth Pham Janowski"

15 mentions found